Tribes
beta

You’re Part of a Crowd.
Now Find Your Tribe.

Federated learning works better in clusters:
We call them Tribes (beta).

Fantix is live and it works like a dream wherever there is a critical mass of participants supplying abstractions of their data and using them to collaborate on well-defined, niche-specific models. Depth of data in each business niche is crucial.

To start, we at Fantix have secured partners that will act as data suppliers (Epsilon, Advan, etc.), but our federation is not meant to be run centrally by the Fantix team. Our vision is to facilitate a decentralized ecosystem in which members can launch specific initiatives by forming their own tribes.

These below are the tribes that are currently live or recruiting members. We're also always interested in partnering with businesses who would like to start their own tribe.

Live

Open

Predictive Analytics and Addressable Advertising

Ad platforms, Retail Media Networks and brands are coming together in this tribe to build targeting and measurement models. Join to begin shaping user and media experiences that factor in probabilistic, user-level predictions of LTV, churn risk, and purchasing power. Train and/or use models with household intelligence (new homeowners, movers and pre-movers, etc.), online intent, and much more.

Join now
Open

Spending Habits: CRM Enrichment

We are creating probabilistic models derived from the abstractions of datasets with credit card purchases made by millions of Americans. Members of this tribe are using these models to enrich their CRMs with share of wallet, propensity to purchase, and in-market-for attributes.

Join now
open

Demographic insights tribe

Our partner Epsilon started this tribe to offer members demographic and psychographic insights about their user base. Join this tribe to gain insights about your own users leveraging Epsilon's numerous data sets.

Join now
private

Connected TV HIPAA-compliant Audience Targeting

A well-known connected TV advertising company is running a pilot to verify the accuracy and efficacy of HIPAA-compliant probabilistic targeting. This private pilot is ongoing and currently closed to new applicants, but you can let us know you would be interested in future opportunities of this kind by clicking the button below.

Learn more

Launching

private

Mobility media target group

A large Mobility Media company is launching this tribe to build a targeting model for its advertisers. You can still apply to be included in the first round of experimentation by 10/15/2023.

Apply now
private

Audio streaming targeting model for growth

A leading audio streaming service is setting this tribe up with some of its advertisers to develop custom audiences for targeting and test a probabilistic attribution method. ETA is the upcoming holiday season (currently aiming for November 1st).

Join waitlist

Recruiting

open

Digital Commerce Personalization

The Fantix R&D team is launching this tribe with some well established data providers to test an API that allows e-commerce merchants and DTC brands to personalize the user experience for its visitors to increase conversion and retention rates. We're recruiting brands that are interested in helping us perfect this tool: we're offering participation free of charge to selected merchants.

Apply now
open

Growth Modeling and Customer Journey Personalization (Health & Wellness)

This tribe is developing custom audiences for ad targeting and ML models for conversion optimization and retention. The focus of this tribe is on Health & Wellness: applying federated learning techniques to machine learning helps mitigate HIPAA compliance concerns.

Apply now

Planned

Open

Frequent Flyers and Airline Loyalty

A number of large advertisers have expressed an interest in collaborating on CRM enrichment and audience targeting projects relating to airline travel.

Inquire
open

Fintech research

We have a very large fintech player that is interested in supporting one or more Fantix tribes with its data abstractions. We're having informal conversations with multiple personal finance brands to crystallize a clear view of what use cases we could effectively support: if you're a brand in the personal finance space, we'd like to hear what pressing problems your fraud prevention, marketing, and data teams are facing - we might have a solution

Inquire

Start your own tribe

Don't see a tribe that fits your current needs? Let us know. We receive many expressions of interest for use cases and verticals that we haven't yet had a chance to consolidate. We'd be thrilled to support you.

Get started