Fantix is a federated machine learning infrastructure with access to various types of US consumer data: demographics, mobility, credit card and open banking transactions, and sports and entertainment interests. Companies use our technology and access to data to train AI models for marketing data science.
To demonstrate its potential and scalability, Fantix has trained two AI models that generate synthetic tabular data: synthetic attributes to populate empty CRM columns, and synthetic panels to add rows to databases. Additionally, one of our partners has trained a model for cookieless ID resolution.
If you are just getting started with AI for consumer marketing, you can start in as little as a day by using one of our pre-trained models. Additionally, you may give us access to retrain the model using your data (on your premises): if you do, the custom model will be yours - your AI, and your intellectual property, too!
Join
Fantix and its partners train AI models. To get started, all you need to do is choose a pre-trained model that serves your specific use case: CRM data enrichment? Cookieless ID resolution? Market research? Audience augmentation?
Customize
Every use case is different: our models are effective but they still have a lot to learn. You can connect your data (or data abstraction) to Fantix to augment the model and mold it to better serve your specific needs. When you do, the model is yours - private unless you choose to share it.
Train
Ready to train your own model? Let us know what real world or synthetic data you'd like to train a model on. From credit card transaction data to mobility and sports and entertainment fanship, we can support many marketing data science use cases.
Tribes
Federated Machine Learning works better in clusters: we call them tribes. If you would like to collaborate with other businesses to train a joint model, we can help find specific opportunities for collaboration.
Fantix powers marketing data science solutions thatprotect consumer privacy and business confidentiality.