eCommerce and subscription businesses use Fantix’s synthetic attributes for CRM enrichment to predict churn, create re-engagement programs, personalize price and promotions and develop Next Best Offer (NBO) models.
Far more accurate and less biased than quantitative and qualitative data obtained with sampling and consumer surveys, Fantix’s synthetic panels produce rows of realistic users that product teams, market research and investment firms use for prototyping, development, scenario analysis, and benchmarking.
Retail Media Networks use Fantix panels to create lookalike audiences for their advertisers without accessing their first-party data or reliance on third-party cookies. We are also developing a use case for attribution and measurement of campaign lift.
Tailor product listings to a user’s specific needs and attributes even when you don’t have a browsing or purchase history to work with. Fantix’s GenAI model is trained on large databases of credit card transactions, user demographics, and online behavior.